Using SEO for effective Internet Marketing

If you are an Internet marketer and want to be successful in the field, you will find that your business will be more effective if you combine your marketing strategies with Search Engine Optimization.

Search Engine Optimization or SEO as it is commonly called is a must for Internet Marketing, especially if you want to reap from advertising.

Without SEO on your website, you not only run the risk of losing advertising business but your website would not stand a chance in the high rankings on search engine websites.

There are several different ways in which SEO optimization can be achieved. Keyword density, META tags, titles, inbound links and prominence are just some of the ways in which you can generate more hits and ranks to your website.

Probably the most widely used method for SEO optimization is keyword density. This method affords the web owner to use keywords that best describes his website's business or content. This means that if a person has a silver jewelry website specializing in selling rings for instance, their keywords would contain the words “jewelry”, or “rings” and “silver jewelry” to name a few.

When someone goes to a search engine website and enters a search using these keywords, your website would be on the search results list at a high ranking. Search engines mostly reward top position on the listing to those who use keywords

If someone were to use the aforementioned keywords at the search engine websites, then your website would be among your website would be found among the search and at a high rank as well. Search engines usually give high listing preference to those who utilize keyword density.

Keyword prominence is also good tactic for generating more hits. It has to do with how close you place your keywords at the beginning of the website. The keywords are inserted in the website's title along with META tags. META tags are HTML codes that are embedded into a website's heading that is not visible to the page's visitor.

Incorporating keywords into the code as oppose to the content on your website has proven to be very effective.

How to Achieve High Search Engine Ranking for your Keyword within 6 Months or Less

First, I want to say that I am by no means an expert in the field of Search Engine Optimization (SEO). I started experimenting with achieving higher search engine rankings for my websites a few months ago. The results were quite surprising. I was able to make it to page 1 of Google search for a very competitive keyword.

As much as the SEO experts would like to make people believe that achieving good ranking in SERPs (Search Engine Result Pages) is a very difficult task that requires a lot of skills and expertise, I found that it was not exactly the case. It just takes a lot of work and anyone who has time in his hand can do it.

I am going to share the two most important things that you can do to achieve higher rankings within a few months. This is based on my experience and applying these two things have shown to be very effective in getting my websites listed on the first page of the major search engines for my targeted keywords.

Before trying to get the desired traffic from search engines, you must identify the keywords that you are targeting. Ask yourself this question: what search phrase would I type on a search engine to find a site similar to mine? There are also tools such as the Google AdWords Keyword Tool or the Overture Keyword Selector that you can use to get an idea of how popular your targeted keywords are (by looking at their search volumes) and also to refine your keywords selection. What you have identify a keyword or a set of keywords that you would like to target, you are ready to get started with the two most important things to achieve higher rankings.

The first thing that you must do is to make sure that the first 3 words of your webpage title contain your targeted keywords. This is essential. Search engines give a lot of weight to a webpage title. Since people have been known to stuff their title with keywords, search engines typically rely heavily on the first few words of the title and ignore or give less credit to subsequent words. Therefore, it will not help you much to have an extremely long title as only the first few words would make a difference. Also, make sure that you do repeat your keywords in your webpage content in order to strenghten relevancy at the eyes of the search engines.

The second thing that you must do is to try to get as many links as possible from other websites to your website with your targeted keywords as anchor text. An anchor text is the clickable text in a hyperlink. The more sites that link to you with these keywords, the more the search engines will attribute these keywords to your site. Make sure that you do get links from relevant sites and/or from high authority sites. Typically, webmasters look at the Google PageRank of any website to get an idea of how important Google thinks the webpage is. Get links from webpages with high Google PageRank as these links will be given more weight by Google. Note that the more competitive your keywords are, the more backlinks you would need to get.

It is certainly a huge effort to get as many backlinks as possible. You have to approach other webmasters to ask them to link to your site. You have to buy links. You have to exchange links. You have to track those links. And all that takes a considerable amount of time and you are likely not to see any payback for several months, which can be discouraging. If you do not want to go through the time and effort that it takes, you can hire link builders to do the job for you. Typically, link builders from India are relatively cheap and can provide you with hundreds of links to your website. You can post your link building needs on a freelance marketplace like Project4Hire.com and get several bids from people who offer link building services anywhere in the World.

As a conclusion, it is not rocket science to acheive high rankings with search engines for your keyword. The two most important things that you can do is to get a carefully-chosen title for your webpage and get as many websites as possible to link to your webpage with your targeted keywords as anchor text. Remember, you would need to get a lot of backlinks for competitive keywords are. Results are guaranteed. Within 6 months or less, you will see your website listed on the first page on the major search engines for your targeted keyword search. It's definitly not rocket science!